To convert new subscribers to the Dollar Shave Club service, DSC partnered with Theorist to encourage viewers of Game Theory to try Dollar Shave Club. Dollar Shave Club also provided a custom URL for Game Theory viewers to try Dollar Shave Club for free.

The Approach

Theorist created a custom video end-screen for Dollar Shave Club from a Game Theory episode, promoting the DSC service and showcasing several specific products. Game Theory included a specific call-to-action to check out the product and provided the custom URL for fans.

The Results

300%+ view expectations
view expectations were exceeded by over 300%

35% more efficient call-to-action
after adjusting content cadence based on channel data