Viacom Taps Influencer MatPat as Social Media Consultant

Viacom tapped social influencer Matthew Patrick, known to his fans as MatPat, to consult on the TV giant's social media and branded content strategy.

Patrick's company Theorist, which he runs with his wife Stephanie, signed a 12-month contract with Viacom to work across all of its brands, which include MTV, VH1 and Comedy Central.