What 1.7 Billion Youtube Views Teaches Startups About Using Data

by Sam Trapkin

Saying data is powerful doesn’t turn heads anymore. It’s acknowledged that today's digital economy is predicated on leveraging and optimizing data collection. It improves decision-making through intelligence. For startups, this access to information shapes a number of early processes. These are generally domains commonly associated with quantitative data such as market analysis, product feedback and business modelling.